Being a professional employee, my choice is based on two things. The people and the work. Each company develops a corporate persona that may or may not fit your personality. This encompasses many things from ethics to goals to the type of people hired. But here in Citylife retail, everything fall in one place and that is why this company is growing, but intelligently. The same things that brought me to Citylife retail, in the first place – their business philosophy, the business ethics Citylife enunciates and practices and the importance of workplace in its employees. Citylife has stayed true to its core values. Citylife is a good company that not only looks after the ‘bottom-line’ but also its people. Just like one of the many Army sayings: Mission First, People Always. Being a Marketing manager, here my ideas are not stifled – rather I am challenged to seek solutions beyond the traditional boxes most would expect. That’s what Citylife is for me.